Back to the Kitchen

About a year ago, I published an article about transparency in the journey to build our firm, 360 Talent, and received great support from my professional and personal network. In the article, I wrote about public journaling and my intention to document and share the journey of our company.  I did not, however, share anything about our journey because I was scared of what you, whoever you are reading this post, would think of me.

That sounds like a raging case of vanity, but really it’s a fear-based emotion that keeps many people, including me, from being truly authentic.  I am working to overcome that fear through small actions.  Writing this post is one of them, so here we go.

Three Things I have learned as an entrepreneur:

    1. Your support system is everything.  Being an entrepreneur can be fun, hard, challenging, boring, exhausting, frustrating, exciting, and busy…and all before 10:00 am on a Monday.  Your support system is something that everyone needs as being a true part of their success.  I am still working on building mine.  
    2. Focus your services, but pivot when you need to.  When we first started 360 Talent, I was so hyper-focused on differentiating myself and our services, that I fixated on creating something brand new for the recruiting industry.  While this was noble and somewhat interesting, I came to realize that it was not getting the traction I needed to fuel a sustainable business.  We pivoted and so far it has worked out well.
    3. Don’t undersell your services.  This is really hard for me and I have had to learn tough lessons about the value that we provide in relation to the cost of those services.  Initially, I thought that our services should be priced to be more accessible to a wider audience of potential customers, but after trying to operate our company within those price points, I started to feel the pressure of misquoting our services.    

Since opening our doors almost eighteen months ago, we have had some great success stories, a few heartbreaks, and many lessons learned with many more yet to be learned still in the queue.  I am most grateful, however, to my team at 360 Talent and the clients that have made this journey with us so far.  As we focus on closing out the remaining months of 2022, I am scared and excited to see what we can do in the next eighteen months.  Until then, it is time for more coffee.

Author: Chris Stanzione
Chris Stanzione is the Managing Partner and co-founder of 360 Talent, a recruiting services firm in Atlanta, GA. You can connect with Chris on LinkedIn, Instagram, and TikTok. You can also reach Chris the old-fashioned way at Chris@360talent.io.

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